Hide The Eggs For Good This Easter! Go Eggless With Nayonaise Vegan Sandwich Spreads

Nasoya Re-Introduces its Vegan Mayonnaise along with a NEW Variety!

Ayer, MA (March 4, 2013) – As a nation, we eat more than 76.5 billion eggs each year (that’s 250 shell eggs per person)1 and this Easter alone Americans are estimated to dye nearly 180 million eggs in celebration of the spring holiday2. Add that to more than 130 million eggs consumed in traditional mayonnaise annually3 and it’s clear we could be more fowl-friendly! Nasoya®, the nation’s leading brand of tofu, is offering delicious options to reduce egg consumption and celebrate an Eggless Easter with recipes featuring its vegan spread, Nayonaise. With half the fat and one-third the calories of traditional mayonnaise, Nayonaise will give everyone the confidence they need to make this healthy choice.

Much like the balanced approach of Meatless Mondays, Eggless Easter uses a calendar occasion to encourage consumers with all types of dietary habits to make healthy and easy swaps with egg-free recipes.

“At Nasoya we strive to deliver healthy, delicious products that inspire creativity in the kitchen,” said Brad Lahrman, Brand Manager at Nasoya. “We’re excited to boast that Nayonaise now looks and tastes better than ever and is the perfect option for a healthy, egg-free alternative to traditional mayonnaise in salads, dressings and casseroles. We hope everyone will join us this year in celebrating an Eggless Easter with Nayonaise!”

The original vegan mayo, Nayonaise has been topping vegan sandwiches, mixing up salad recipes and flavoring creative dips for over 20 years.  With a recently perfected flavor and texture, Nayonaise is now healthier and more delicious than ever.  With the addition of NEW NayoWhipped, Nayonaise now comes in three varieties:  http://www.nasoya.com/products/original-nayonaise/original.html. Nayonaise and Nayonaise Light are excellent substitutions for traditional mayonnaise. For those who prefer a tangy spread, NayoWhipped makes a perfect sandwich spread or dressing.

All varieties are made with expeller pressed oil and are a good source of vitamin B12, a vitamin especially important for vegans and vegetarians.  As always, all Nayonaise products are all-natural, non-GMO, vegan, gluten-free, kosher and cholesterol-free.

For those celebrating an Eggless Easter, Nasoya recommends the following vegan recipes:

·         Vegan Potato Salad

·         Garlic Cilantro Creamy Dip Perfection

·         Dill Dressing

Natural Products Expo West

Attending Natural Products Expo West in Anaheim, CA March 8 – 10? Stop by Nasoya’s booth, number 3456, for a taste of both Nayonaise and NayoWhipped. Chef Kasey Potts of Kasey’s Kitchen will be on hand dishing up two of her vegan favorites, Sun-Dried Tomato Pesto Potato Salad and Tu-Na Salad. Tweet your favorite recipe @Nasoya for a chance to win fabulous prizes!

Nayonaise is available in the spreads aisle at supermarkets and natural grocers nationwide. For more information on Nasoya visit www.nasoya.com.


Always striving to meet the changing needs of consumers, Nasoya has been committed to providing delicious, premium quality foods to consumers for over 30 years. Its products include organic and all-natural tofu, including TofuPlus®, fresh, all-natural Asian style noodles and wraps, and Nayonaise vegan sandwich spreads. Look for Nasoya in the produce or dairy section of supermarkets and natural grocers nationwide. Nasoya’s parent company is Vitasoy USA, Inc., a pioneer in bringing organic and all-natural soy foods to America and a part of Vitasoy International Holdings Ltd. Visit www.nasoya.com, Facebook.com/Nasoya or Twitter.com/Nasoya for more information.


Lindsay Durr
360 Public Relations

1 Source: 2012 Discovery Education

2Source: Paas http://www.paaseastereggs.com/history.asp

3 Source: http://usatoday30.usatoday.com/money/advertising/adtrack/2007-11-18-airport-ads_N.htm