Vitasoy USA Announces New Sales & Marketing Leadership Team
Dec 5, 2009
Contact:
Sue McGovern
McGovern Communications
Tel. 781 648 7157 sue@mcgov.com
Ayer, MA – Dec. 5, 2009 --- New sales and marketing directors have been appointed at Vitasoy USA, it was announced by President & CEO Walt Riglian.
The new team was put into place to enable the company to meet aggressive new goals, particularly for its innovative brand Nasoya, www.nasoya.com , the nation’s leading tofu brand.
Susan Rolnick is the company’s new Marketing Director responsible for all marketing and public relations for Vitasoy USA. Formerly Director of Marketing for ConAgra’s Lightlife Division, Rolnick’s expertise includes national brand strategy development, trade group management, new product launches, and sales and marketing department management. She is a graduate of Rutgers and holds an MBA from the University of Massachusetts.
The new Director of Sales is Mark Sherburne. He comes to his new post from Ocean Spray where he served as General Manager of the Fresh Produce Initiative and as Director of Sales-Marketing & Logistics at The Currant Company. Sherburne’s career also includes national and regional positions at Nestle USA, Ken’s Foods and POM Wonderful. As Sales Director, Sherburne oversees Vitasoy’s national and regional sales, account and food service managers.
Joining Rolnick and Sherburne on the new Sales and Marketing leadership team is Jay Toscano, who serves as West Natural Sales Manager based out of Southern California. A natural foods industry veteran, Toscano is responsible for all natural food west business, as well as key national natural food accounts. His previous experience includes key sales management positions at Stonyfield Farm and Frito-Lay.”
About Vitasoy USA Inc.
A pioneer in bringing organic and all-natural tofu and soyfoods to America, Vitasoy USA Inc. is committed to producing delicious, innovative foods that promote the health of families and the planet. Look for our premium tofu, Asian noodles and wraps, and soy-based sandwich spreads under the brand names Nasoya and Azumaya in the refrigerated and grocery sections of your leading supermarkets. For further information, fast and easy recipe ideas, visit www.vitasoy-usa.com.
