
Refrigerated Line
What changes have been made to the Refrigerated Line product names?
- Creamy Original is still called Creamy Original
- Vanilla Delite has been changed to Smooth Vanilla
- Rich Chocolate is still called Rich Chocolate
What do the new colors represent?
- Original flavor is Blue
- Vanilla flavor is Purple
- Chocolate flavor is Brown
What other changes have been made to the product line?
- Low Fat Vanilla Delite has been replaced with Smooth Vanilla
- Smooth Vanilla is not a low fat product
Why did we change Vanilla Delite?
- VITASOY's mission is to provide the best tasting soymilks to our consumers.
In order to maintain the delicious taste that consumers have come to
expect from our products as well as maintain product line uniformity
we decided to offer a full fat vanilla product.
- This does not mean that we are abandoning a low fat alternative. However,
we feel that it should be an entire line and not a single stand-alone
product. We still have and entire light line in our shelf stable products
for consumers who want a lighter alternative.
Shelf Stable Line
What changes have been made to the shelf stable line?
- Some products have been discontinued
- Some products have been renamed
- New product lines have been developed
What are the new product lines?
- The Classic Line - The 2 signature original and vanilla flavors for
VITASOY
- The Regular Line - 3 basic flavors (original, vanilla, chocolate)
enriched with Calcium and vitamins
- The Light Line - 3 basic flavors (original, vanilla, chocolate) enriched
with Calcium and vitamins but low in fat and calories
What products have been discontinued?
- We have discontinued the old: Light Original, Light Vanilla and Carob
Supreme
- The new Light Line is enriched with calcium and vitamins
How do I find the old products with the new names?
We will have new consumer brochures to explain the changes but the
following chart will provide a quick reference guide to the name changes:
| PRODUCT LINE |
OLD NAMES |
NEW NAMES |
| Classic Line |
Creamy Original
Vanilla Delite |
Classic Original
Vanilla Delight |
| Regular Line |
Enriched Original
Enriched Vanilla
Rich Cocoa |
Creamy Original
Smooth Vanilla
Rich Chocolate |
| Light Line |
Light Enriched Original
Light Enriched Vanilla
Light Cocoa |
Light Original
Light Vanilla
Light Chocolate |
What do the new colors represent?
- Original flavor is Blue
- Vanilla flavor is Purple
- Chocolate flavor is Brown
What other changes have been made to the shelf stable line?
- The old, signature Creamy Original flavor has changed its name to
Classic Original
- This provides consumers with a non-enriched alternative to the Regular
line Creamy Original
- The Regular and Light line products are now all enriched with calcium
and vitamins
- Vanilla Delite has changed its spelling to Vanilla Delight to remove
any confusions that consumers may have in thinking that it is a low
fat product
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