Our Wholesome Story

Our History

Nasoya began in 1978 when the company’s founders first made tofu in a transformed barn in Leominster, Massachusetts. Since then, we’ve introduced millions of Americans to this versatile plant protein and grown to be the country’s #1 brand of tofu. Our product line-up has grown too. Today Nasoya offers more than 10 different varieties of tofu, including ready-to-serve items like TofuBaked and Toss’ables, pre-marinated and pre-baked to eliminate prep time and help consumers that are unsure about how to cook with tofu. Nasoya also offers a wide variety of authentic and delicious Asian-inspired foods, including Asian-style dumplings, noodle bowls, low-carb noodles, wraps and more.

In 2016, Nasoya was acquired by Pulmuone Foods, a company synonymous with authentic, wholesome products and the highest quality of ingredients. Today, as consumers across the country are more interested in finding healthful foods that fit their busy lifestyles, our products are easy-to-use, delicious and nutritious, bringing fresh options to people following all types of diets.

Timeline

1978

Nasoya Founded

Nasoya Founded

Nasoya’s founders make tofu in a transformed barn in Leominster, Massachusetts.

1987

America’s #1 Tofu Brand

America’s #1 Tofu Brand

Nasoya moves to a new facility, begins producing more than 60,000 pounds of tofu per week, and becomes America’s #1 tofu brand.

1990

Acquired by Vitasoy, Inc

Acquired by Vitasoy, Inc

Nasoya is acquired by Vitasoy, Inc., and expands its product range to include noodles and wraps.

2012

Introduces Pasta Zero

Introduces Pasta Zero

Nasoya introduces Pasta Zero shirataki noodles

2013

Nasoya Launches Tofu U

Nasoya Launches Tofu U

Nasoya launches Tofu U, the first of its kind tofu knowledge center which provides expert resources demystifying the healthy plant-based protein

2014

Nasoya Launches TofuBaked

Nasoya Launches TofuBaked

Nasoya launches TofuBaked, pre-cooked, marinated and available in two flavorful varieties, Sesame Ginger and Teriyaki

2016

Introduces Organic Tofu Vegetable Dumplings

Introduces Organic Tofu Vegetable Dumplings

Nasoya expands pasta offering with Organic Tofu Vegetable Dumplings

2017

GoBowl Noodle Bowls

GoBowl Noodle Bowls

Nasoya increases its Asian-style noodle offering with GoBowl noodle bowls

2018

Introduces Toss’ables

Introduces Toss’ables

Nasoya unveils its newest innovation, Toss’ables. Tofu that is pre-cubed, pre-marinated and baked to perfection.

View Full Timeline

Plant-based protein for life

Tofu is a great source of plant-based protein and a very versatile food. Having little taste on its own, it will take on the flavor of any recipe.

  • Contains all eight essential amino acids.
  • Naturally gluten-free and low in calories.
  • Less fat and cholesterol than meat options.
  • Made with 100% North American soybeans
  • Dairy Free & Vegan and Vegetarian friendly

Our Philosophy

We believe that making healthful food choices doesn’t have to be hard, and that good-for-you foods don’t have to be tasteless. For more than 40 years, we’ve been helping put plant-based foods on the menu, while also expanding our product offering to inspire healthy eating for all diet types.

We are passionate about the health benefits of plant-based foods.

With consumers busier than ever, our mission is to make plant-based eating accessible, delicious and satisfying.

We are committed to creating delicious Asian-inspired foods.

This means constantly innovating to bring fresh and unique flavors and formats to markets. We are revolutionizing the produce sections of grocery stores across the country.

We are committed to environmentally sustainable practices

We recycle approximately 80 tons of corrugated cardboard, pre-treat more than 34.6 million gallons of wastewater, and reuse more than 3.4 million pounds of unused soy annually.

We believe in using only organic and non-GMO ingredients

We source products from reputable growers who do not incorporate pesticides and chemical fertilizers and who do not use genetically modified organisms (GMOs).

Our parent company, Pulmuone, is committed to promoting a lifestyle of health and sustainability. Delivering convenient and wholesome foods and services that fit today’s busy lifestyles, Pulmuone provides conscious choices for the planet and its people, putting us all on a path for a better tomorrow.

Learn more about Pulmuone