Our Wholesome Story
Nasoya began in 1978 when the company’s founders first made tofu in a transformed barn in Leominster, Massachusetts. Since then, we’ve introduced millions of Americans to this versatile plant protein and grown to be the country’s #1 brand of tofu. Our product line-up has grown too. Today Nasoya offers more than 10 different varieties of tofu, including ready-to-serve items like TofuBaked and Toss’ables, pre-marinated and pre-baked to eliminate prep time and help consumers that are unsure about how to cook with tofu. Nasoya also offers a wide variety of authentic and delicious Asian-inspired foods, including Asian-style dumplings, noodle bowls, low-carb noodles, wraps and more.
In 2016, Nasoya was acquired by Pulmuone Foods, a company synonymous with authentic, wholesome products and the highest quality of ingredients. Today, as consumers across the country are more interested in finding healthful foods that fit their busy lifestyles, our products are easy-to-use, delicious and nutritious, bringing fresh options to people following all types of diets.
Nasoya’s founders make tofu in a transformed barn in Leominster, Massachusetts.
America’s #1 Tofu Brand
Nasoya moves to a new facility, begins producing more than 60,000 pounds of tofu per week, and becomes America’s #1 tofu brand.
Acquired by Vitasoy, Inc
Nasoya is acquired by Vitasoy, Inc., and expands its product range to include noodles and wraps.
Introduces Pasta Zero
Nasoya introduces Pasta Zero shirataki noodles
Nasoya Launches Tofu U
Nasoya launches Tofu U, the first of its kind tofu knowledge center which provides expert resources demystifying the healthy plant-based protein
Nasoya Launches TofuBaked
Nasoya launches TofuBaked, pre-cooked, marinated and available in two flavorful varieties, Sesame Ginger and Teriyaki
Introduces Organic Tofu Vegetable Dumplings
Nasoya expands pasta offering with Organic Tofu Vegetable Dumplings
GoBowl Noodle Bowls
Nasoya increases its Asian-style noodle offering with GoBowl noodle bowls
Nasoya unveils its newest innovation, Toss’ables. Tofu that is pre-cubed, pre-marinated and baked to perfection.
Plant-based protein for life
Tofu is a great source of plant-based protein and a very versatile food. Having little taste on its own, it will take on the flavor of any recipe.
- Contains all eight essential amino acids.
- Naturally gluten-free and low in calories.
- Less fat and cholesterol than meat options.
- Made with 100% North American soybeans
- Dairy Free & Vegan and Vegetarian friendly
We believe that making healthful food choices doesn’t have to be hard, and that good-for-you foods don’t have to be tasteless. For more than 40 years, we’ve been helping put plant-based foods on the menu, while also expanding our product offering to inspire healthy eating for all diet types.